The Marketing Club of IIM Rohtak
For people obsessed with marketing.
About usWHY WE EXIST
Marketing iseverywhere.So is curiosity.
Marque is the Marketing Club of IIM Rohtak. We explore how brands communicate, why people buy, and what makes a campaign work.
A little about us02 / THE COMPENDIUM
For the curious marketer.
Marketing concepts and analysis, collected in editions you can download and read.
03 / CAMPAIGNS
Made you look.
The ads that caught our attention. Take a closer look at the ideas behind them.
04 / BLOGS
From our point of view.
Explore what our members are writing about brands, advertising and the people behind every purchase.
05 / CASE STUDIES
Behind the brand.
Go deeper into the decisions, challenges and strategies that shape a business.
